Which of the following is NOT likely to be useful as a guideline for building strong brands?
A) Each brand should have an identity that cannot be modified for different segments
B) Each brand should have a unique value proposition
C) The brand's position should provide clear guidance to those implementing a communications program
D) The brands in the portfolio should be consistent and synergistic
E) Continue investing in brands even when the financial goals are not being met

Question

Quizplus · Accepted Answer

A brand's identity should be flexible enough to allow for adjustments targeting different segments, making option A incorrect as a guideline for building strong brands.

Which of the Following Is NOT Likely to Be Useful