As a Result of People's Increased Internet Usage, Companies Have

As a result of people's increased internet usage, companies have an enormous amount of user data. These companies can spend a lot of time and effort trying to determine how to best use this information for themselves. Which of the following represents an appropriate use of data a company collected from its users?

A) A clothing boutique uses recent sales data to determine which type of person is most likely to shoplift so they can ensure they do not leave people fitting that profile alone in the store.
B) A doctor's office runs an analysis on customer accounts to determine which patients lack insurance so they can intentionally give them poor service.
C) A restaurant uses customer credit card information to add gratuities to closed checks.
D) An airline uses data collected to understand customers' preferences and other maintenance-related issues.