Amazon uses searches and items purchased to create future product marketing recommendations. Additionally, demographics drive additional potential products to be recommended. To do this, what type of market basket analysis is used?
A) Information Rule
B) Supervised Data Analysis
C) Association Rule
D) k-mean

Question

Quizplus · Accepted Answer

Association Rule is used in market basket analysis to find relationships between variables in large databases, like the patterns in items purchased and searches made by Amazon's customers to recommend future products.

Amazon Uses Searches and Items Purchased to Create Future Product