While PR Is Sometimes Lumped in the Same Category with Guerrilla

While PR is sometimes lumped in the same category with guerrilla marketing, it is important to note that they are different. PR is concerned with generating a positive company image and impacting consumer attitudes toward a company, while guerrilla marketing focuses on

A) Generating sales
B) a more direct channel of distribution than consumer markets
C) to steal as many customers from your competition as possible
D) All of the answers are correct.