As a primary data collection method, focus groups __________.
A) should be led by the entrepreneur
B) consist of 20 to 30 potential customers
C) are an informal method of gathering market information
D) can gather large amounts of quantitative data for relatively little cost
E) All of the answers are correct.

Question

Quizplus · Accepted Answer

Focus groups are an informal method of gathering qualitative market information, typically involving a small group of people discussing a product or service.

As a Primary Data Collection Method, Focus Groups __________