In marketing, 'process' refers to the systems used:
A) to create a product offering.
B) to communicate a product offering.
C) to deliver a product offering.
D) to exchange a product offering.
E) all of the options listed.

Question

Quizplus · Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. Process refers to the systems used to create, communicate, deliver and exchange an offering. Marketers must understand the systems that are used to create, communicate, deliver and exchange an offering to understand how the systems affect value for customers.

In Marketing, 'Process' Refers to the Systems Used