How can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?
A) By offering bonuses or rebates to be redeemed sometime after purchase, to give the purchaser additional value.
B) By ensuring that their products, when used, will meet consumer expectations.
C) Both a and b.
D) By increasing the price of their product.
E) It is not possible for a marketer to influence the potential cognitive dissonance of a consumer.

Question

Quizplus · Accepted Answer

explain the general steps in the consumer decision-making process. Marketers may seek to communicate with their recent customers to ensure that their experience has been satisfactory and that they have no regrets. This forms the basis of a continuing, profitable customer relationship. Another strategy for reducing cognitive dissonance is the use of bonuses or rebates via redemption, which provide the consumer with additional value sometime after the purchase.

How Can a Marketer Attempt to Reduce the Likelihood of a Purchaser