Which of the following statements is correct?
A) People's individual purchasing decisions can be influenced by groups.
B) Group influences on consumer behaviour comprise social and cultural factors.
C) Social factors in consumer behaviour are the influences of other people on an individual's purchasing decisions.
D) Cultural factors in consumer behaviour are the influence of values, beliefs and customs of the person's cultural community on an individual's purchasing decisions.
E) All of the options listed.

Question

Quizplus · Accepted Answer

understand the major group factors that influence consumer behaviour. People's purchasing decisions are profoundly affected by group factors. Group influences comprise social factors (the influence of other people) and cultural factors (the influence of the values, beliefs and customs of the person's community).

Which of the Following Statements Is Correct