Market ___________ involves a systematic examination of the range of possible market segments, their potential ___________ and revenues, and the relative ability of the organisation to satisfy the expectations of members of these market segments.
A) segmentation, profits
B) targeting, sales volume
C) segmentation, sales volume
D) targeting, profits

Question

Quizplus · Accepted Answer

select specific target markets based on evaluation of potential market segments. Market targeting involves a systematic examination of the range of possible market segments, their potential sales volume and revenues, and the relative ability of the organisation to satisfy the expectations of members of these market segments.

Market ___________ Involves a Systematic Examination of the Range of Possible