Coca-Cola distributes its soft drinks via every suitable intermediary. This distribution strategy is an example of:
A) exclusive distribution.
B) intensive distribution.
C) selective distribution.
D) thorough distribution.

Question

Quizplus · Accepted Answer

understand the concept of place and how distribution channels connect producers and consumers/organisational buyers. Intensive distribution is an approach to market coverage that distributes products through every suitable intermediary.

Coca-Cola Distributes Its Soft Drinks Via Every Suitable Intermediary