A plan that helps an organisation identify possible problems (and opportunities) and respond quickly and appropriately to them, is called a(n):
A) emergent approach.
B) contingency plan.
C) emergency plan.
D) marketing plan.

Question

Quizplus · Accepted Answer

describe how to manage the implementation of a marketing strategy. Contingency planning requires managers and others to think ahead to things that might not go to plan and to have strategies in place to deal with them.

A Plan That Helps an Organisation Identify Possible Problems (And