Optus has recently changed the colour of an advertisement in their App which links customers to the website to provide special discount offers. As Optus measures the click through rate, this is an example of___________.
A) A/B testing.
B) Market basket analysis.
C) Python.
D) HR analysis.
Correct Answer:
Verified
Q25: Name an advanced programming language.
A) R/R Studio.
B)
Q26: Name the three types of marketing analytics.
A)
Q27: What is customer churn?
A) A customer buys
Q28: What is CSAT?
A) Customer service attainment technique.
B)
Q29: Name the analytical technique used to recommend
Q31: Up to how many differences are allowed
Q32: What are internal analytics used for?
A) Employee
Q33: How do we prevent an over-fit of
Q34: Name one type of software used to
Q35: What does data mining do?
A) Look for
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