Value attributes that result in a particular customer making a purchase decision are referred to as:
A) Order qualifiers
B) Order winners
C) Order snatchers
D) Order retainers
E) Order takers

Question

Quizplus · Accepted Answer

Order winners are the key features and characteristics of a product or service that encourage a customer to choose one company's offering over another's. These attributes differentiate a product or service in the eyes of the customer, making them crucial in the purchase decision process.

Value Attributes That Result in a Particular Customer Making a Purchase