A channel of distribution is defined as a group of individuals and organizations that
A)consumes about one-half of every dollar spent on products in the United States.
B)directs the flow of products from producers to customers.
C)links producers to other marketing intermediaries.
D)takes title to products and resells them.
E)manages transportation and warehousing functions.

Question

Quizplus · Accepted Answer

A channel of distribution is essentially the pathway through which a product or service moves from the producer to the end consumer. Therefore, B is the best answer as it accurately describes the function of a channel of distribution in directing the flow of products from producers to customers. While the other options (A, C, D, E) may also be involved in a channel of distribution, they do not fully encompass its definition.

A Channel of Distribution Is Defined as a Group of Individuals