Which of the following statements about the consumer buying decision process is true?
A)Consumers progress through the five stages of this process for all limited problem-solving decisions.
B)Although all of the steps in the process are used in all decision processes,the order tends to depend on the customer's level of involvement.
C)The key element of the process that exists in all consumer buying decision processes is the purchase of the product.
D)Once the purchase of a product has been made,the consumer buying decision process is complete.
E)Consumers making limited problem-solving decisions may not go through all five steps of the process.

Question

Quizplus · Accepted Answer

Consumers making limited problem-solving decisions may not go through all five steps of the process. The decision process tends to be shorter and faster for these types of decisions. In contrast, consumers making complex or high involvement decisions are more likely to progress through all five stages in a more deliberate and thorough manner. Therefore, option E is the correct statement.

Which of the Following Statements About the Consumer Buying Decision