Marketers often begin the data collection phase of a research project by gathering secondary data.This type of information may come from both ____ and ____ sources.
A)government;business
B)internal;external
C)primary;secondary
D)formal;informal
E)collected;distributed

Question

Quizplus · Accepted Answer

Secondary data can be gathered from both internal sources within the company (internal reports, sales data, customer feedback, etc.) and external sources outside the company (government reports, trade publications, online databases, etc.). Therefore, option B, internal and external, is the best choice. Options A, C, D, and E are all incorrect because they do not accurately describe the types of sources that secondary data can come from.

Marketers Often Begin the Data Collection Phase of a Research