The results of product research conducted within a particular cultural setting
A)can be applied broadly as long as all words are corrected translated.
B)has proven suitable for global application by such companies as Disney and Coca Cola.
C)can prove inappropriate and cause serious problems when applied on a global scale.
D)has proven the constancy of human behavior.

Question

Quizplus · Accepted Answer

Cultural differences can greatly impact the success or failure of a product, and research conducted within one culture may not necessarily apply to another. In fact, there have been numerous examples of products that failed in other cultures because they were not adapted to local tastes, preferences, and customs. Therefore, it is important to conduct research in multiple cultural settings and to take into account the specificities of each market before launching a product globally.

The Results of Product Research Conducted Within a Particular Cultural