Using Web 2.0 tools, companies can
A) encourage consumers to rate and comment on products.
B) allow consumers to create their own topic areas and build communities.
C) provide incentives such as sweepstakes and contests for customers to get involved in new product or service design and marketing campaigns.
D) do all of the above.

Question

Quizplus · Accepted Answer

Web 2.0 tools enable companies to engage with consumers in various ways, including encouraging ratings and comments on products, allowing the creation of topic areas and communities, and offering incentives for involvement in product design and marketing campaigns.

Using Web 2.0 Tools, Companies Can