Companies need to justify their EC investments as part of strategy formulation for a number of different reasons, but a majority of companies lack the knowledge or tools to do ROI calculations.

Question

Quizplus · Accepted Answer

Many companies struggle with calculating the Return on Investment (ROI) for Electronic Commerce (EC) investments due to a lack of knowledge, expertise, or appropriate tools, making it challenging to justify these investments as part of their strategic planning.

Companies Need to Justify Their EC Investments as Part of Strategy