Uses and Gratifications Theory counters the limited effects paradigm.
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Q18: The communication tradition most closely associated with
Q19: The form of audience activity in which
Q20: Uses and Gratifications Theory views the audience
Q21: The initiative in linking need gratification to
Q22: Vincent listens to the traffic report on
Q24: New research has found that although the
Q25: Uses and Gratifications theorists believe that audiences
Q26: Uses and Gratifications Theory has had little
Q27: LaRose and Eastin suggest that UGT can
Q28: Compare and contrast audience activity and audience
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