Whereas activity refers to what individuals do with media, _________ refers to an individual's freedom and autonomy in the mass communication process.
A) cultivation
B) congruence
C) activeness
D) activation
Correct Answer:
Verified
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Q6: The idea that the media compete with
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Q9: Uses and gratifications theorists argue that activeness
A)
Q10: Which of the following statements can be
Q11: McQuail, Blumler, and Brown (1972) and Katz,
Q12: Which of the following categories of audience
Q13: The argument that UGT does not address
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