The ability of the consumer to move from thought to action creates new opportunities for businesses to operate at lower costs by easing the burden of the supply chain electronically. This is referred to as:
A) Seamless transactions
B) Information density
C) Cost per Click (CPC)
D) Frictionless transactions
E) None of the above

Question

Quizplus · Accepted Answer

Frictionless transactions refer to the ease with which consumers can move from thought to action, reducing supply chain burdens and operating costs.

The Ability of the Consumer to Move from Thought to Action