Within content analysis,defining the type of unit of analysis clearly has a major impact upon:
A)measuring latent content.
B)measuring manifest content.
C)determining the ideal types.
D)selecting a sampling strategy.
E)coding the data

Question

Quizplus · Accepted Answer

Defining the unit of analysis helps in selecting a sampling strategy. Since the type of unit of analysis determines the level at which data is collected and analyzed, it affects the way in which sampling strategies can be selected.

Within Content Analysis,defining the Type of Unit of Analysis Clearly