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In Addition to Using Two Opposite Positions,the Semantic Differential Also

Question 35

Multiple Choice

In addition to using two opposite positions,the semantic differential also uses


A) a similarity position in the middle.
B) a Thurstone-like rating process.
C) qualifiers in between the opposites.
D) the rating form used in the Bogardus social distance scale.
E) a "magnetic" pole to differentiate the opposites.

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