An online shoe retailer wants to introduce handling charges for purchases less than $50.How should the retailer pose the charges to its customers to improve its chances of being well-received?
A)Introduce it separately as handling
B)Lump it together with shipping costs,but don't let the customer know until they check out
C)Introduce it as free above $50
D)Hide it from the customer

Question

An online shoe retailer wants to introduce handling charges for purchases less than $50.How should the retailer pose the charges to its customers to improve its chances of being well-received?
A)​Introduce it separately as handling
B)Lump it together with shipping costs,but don't let the customer know until they check out
C)Introduce it as free above $50
D)​Hide it from the customer

Quizplus · Accepted Answer

Introducing the handling charge as free above $50 would be the best option as it creates a positive incentive for customers to spend more on their purchase in order to avoid the additional charge. This approach is more likely to be well-received than introducing the charge separately or hiding it from the customer. Lumping it together with shipping costs without informing the customer until check out could lead to negative feedback or surprise, which may harm the retailer's reputation.

An Online Shoe Retailer Wants to Introduce Handling Charges for Purchases