Project Delay
Prescott Labs is considering developing a defibrillator product.You know that will require extensive testing and possible modification before it can be launched.Still,you know that even if it is launched two years from now,the present value of sales over the expected 10 year product lifecycle will cover these costs.But now the boys down at the lab tell you that it may not launch for three years.How does this affect your assessment of going ahead with funding the product?
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