All of the following are variables that need to be addressed as part of the marketing strategy EXCEPT
A) whether to set the price at the market, below market, or above market.
B) how to make or provide the product.
C) whether to promote the product with sales associates, advertising, sales promotions, or publicity.
D) how to best distribute the product.
E) what differentiates the product from others.

Question

Quizplus · Accepted Answer

The marketing strategy involves making decisions about price, promotion, distribution, and product. You must determine whether to price the product at the market, below market, or above market. Additionally, you must decide whether to promote the product with sales associates, advertising, sales promotions, or publicity. You must also determine the best way to distribute the product, providing a rationale for your choice and level of distribution. Lastly, you must determine the perceived differential advantage of your product offering.

All of the Following Are Variables That Need to Be