Which component of the brief marketing plan should be included in the business proposal?
A) selecting a name for the business
B) developing a reason for the business's existence
C) explaining why you want to start this business
D) revealing your vision for the business
E) indicating why this business will be successful given the market

Question

Quizplus · Accepted Answer

The brief marketing plan should describe the business, identify the target market and develop a strategy to appeal to it, justify the proposed location, describe how you will promote the business, provide a rationale for your pricing strategy, and select a name for the business. The name should be catchy yet relate to the competencies of the business.

Which Component of the Brief Marketing Plan Should Be Included