Using an online monitoring and analytics tool allows companies to
A) better understand their customers.
B) gather information on competitor's marketing campaigns.
C) evaluate the effectiveness of its television advertising campaigns.
D) post negative comments about their competitors.
E) limit the amount of conversions to its site.

Question

Quizplus · Accepted Answer

By analyzing rich site traffic data, marketers can better understand their customers and measure the effectiveness of their marketing efforts.

Using an Online Monitoring and Analytics Tool Allows Companies to