Nellie's Deli uses Twitter to build relationships with its customers. All of the following are ways Nellie's Deli can do this EXCEPT
A) posting announcements about promotions and deals.
B) posting polls to get customer feedback on new sandwich combinations.
C) ignoring customer complaints and keeping its Twitter feed positive.
D) posting humorous tweets and one-liners.
E) sharing short promotional videos with customers.

Question

Quizplus · Accepted Answer

Twitter is being used to build, or in some cases rebuild, customer relationships. Nellie's Deli can do this by posting announcements, featuring polls, posting humorous tweets and one-liners, and sharing short promotional videos with customers. On the other hand, approximately 70 percent of companies ignore complaints on Twitter, which is a missed opportunity to address customer concerns and maintain strong relationships.

Nellie's Deli Uses Twitter to Build Relationships with Its Customers