An online retailer uses web searches to learn about customer interests. This exemplifies the ________ characteristic of digital marketing.
A) addressability
B) accessibility
C) connectivity
D) interactivity
E) control
Correct Answer:
Verified
Q1: The Internet has offered businesses the opportunity
Q2: Internet markets are more similar to traditional
Q3: Social networking sites help to create relationships
Q4: The Jewelry Hut, an online jewelry store,
Q5: Gifts Galore has a website where customers
Q7: A soup manufacturer encouraged its customers to
Q8: Haley wants to book a flight to
Q9: The telecommunication opportunities created by _ have
Q10: Which is NOT a benefit of using
Q11: Which statement best characterizes the use of
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