16. Which of the following is NOT an objective of an effective sales letter?
A) Establish a close relationship with the reader.
B) Provide the reader with an opportunity to act.
C) Define and choose the target audience.
D) Appeal to one or more specific buying motives.

Question

Quizplus · Accepted Answer

Defining and choosing the target audience is a preliminary step taken before drafting a sales letter, not an objective of the letter itself. The objectives of an effective sales letter include establishing a relationship with the reader, providing an opportunity to act, and appealing to specific buying motives.

16 Which of the Following Is NOT an Objective of an Effective