When asked why she decided to attend the University of Illinois over all the other Big Ten schools,Dornita said that the school's proximity to home was a major reason.The importance Dornita places on proximity is called ____.
A) weighted value
B) expectancy
C) objective value
D) utility

Question

Quizplus · Accepted Answer

The importance that Dornita places on proximity is a reflection of the utility that she derives from attending a school close to home. Utility is the subjective value or satisfaction that an individual derives from a particular outcome or decision.

When Asked Why She Decided to Attend the University of Illinois