As noted in the text, Caesars Entertainment points with pride to the fact that everyone in the firm understands and can articulate its branding and values. This would be an indication that Caesars is devoted to ________.
A) creating self-actualization for management
B) providing work-focused training for valued employees
C) internal marketing to achieve the goals in the service-profit chain
D) external marketing to achieve the goals of stress-relief ergonomics
E) producing products that are similar to that of its competitors

Question

Quizplus · Accepted Answer

Caesars Entertainment's emphasis on everyone in the firm understanding and articulating its branding and values suggests its commitment to internal marketing. Internal marketing, which involves treating employees as internal customers and prioritizing their engagement and satisfaction, is crucial for maintaining consistent service delivery and achieving the goals of the service-profit chain. It also helps ensure that employees understand and embody the brand's values, which is essential for delivering a unique and differentiated service experience.

As Noted in the Text, Caesars Entertainment Points with Pride