In the maturity phase of the product life cycle, the targeted consumers are ________.
A) laggards
B) majority adopters
C) late adopters
D) innovators
E) early adopters

Question

Quizplus · Accepted Answer

In the maturity phase of the product life cycle, the product has reached its maximum penetration in the market, and the majority of consumers have already adopted it. Therefore, the targeted consumers are majority adopters.

In the Maturity Phase of the Product Life Cycle, the Targeted