What is meant by A/B testing in marketing?
A)Testing of 2 different products
B)Testing 2 versions of an advertisement to best response
C)Testing of medical products before legally allowing
D)Testing via 2 medium s,t.v, radio

Question

Quizplus · Accepted Answer

A/B testing in marketing refers to the process of comparing two versions of an advertisement, webpage, or other marketing assets to determine which one performs better in terms of engaging the audience or achieving a specified marketing goal.

What Is Meant by A/B Testing in Marketing