Demographic segmentation is best described as using characteristics of ________ to segment the market.
A) human populations
B) geography
C) economics
D) political stability
E) government regulations

Question

Quizplus · Accepted Answer

Demographic segmentation is based on characteristics related to human populations such as age, gender, income, education, occupation, race, ethnicity, and family status. It helps marketers to create personalized marketing strategies targeting specific segments of the population.

Demographic Segmentation Is Best Described as Using Characteristics of ________