Which of the following questions about market segmentation relates to creation and execution of different marketing strategies to the different submarkets identified?
A) Can the segment be reached in terms of physical product?
B) Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
C) Is the segment readily identifiable and can it be measured?
D) Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed?
E) Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?

Question

Quizplus · Accepted Answer

The Answer of Which of the following questions about market segmentation relates to creation and execution of different marketing strategies to the different submarkets identified?
A) Can the segment be reached in terms of physical product?
B) Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
C) Is the segment readily identifiable and can it be measured?
D) Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed?
E) Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?

Which of the Following Questions About Market Segmentation Relates to Creation