Frito-Lay is using ________ when offering free in-store samples of Doritos for the express purpose of getting people to try the product, enjoy the product, and finally purchase a bag of Doritos.
A) operant conditioning
B) cognitive learning
C) behavioral mining
D) database marketing
E) classical conditioning

Question

Quizplus · Accepted Answer

Operant conditioning involves learning through consequences, such as rewards or punishments. Offering free samples of Doritos acts as a positive reinforcement, encouraging customers to try and then purchase the product, which aligns with the principles of operant conditioning.

Frito-Lay Is Using ________ When Offering Free In-Store Samples of Doritos