There are times when marketers forget that marketing is not just a department, and they fail to market the dashboard to ________.
A) customers
B) suppliers
C) key stakeholders
D) the accounting group
E) the finance group

Question

Quizplus · Accepted Answer

Key stakeholders are the group of individuals who have a vested interest in the success of the business. This can include investors, employees, board members, and other influential parties. Marketers need to remember that the dashboard is not just a tool for the marketing department, but it is a tool that can be used to communicate the company's performance to these key stakeholders. By effectively marketing the dashboard to this group, marketers can help to ensure that the company's overall goals and objectives are being met.

There Are Times When Marketers Forget That Marketing Is Not