In the context of market channels, the use of local distribution networks to reach target customers is identified in the ________ channel factor.
A) cost
B) coverage
C) character
D) continuity
E) control

Question

Quizplus · Accepted Answer

The coverage channel factor is concerned with the selection of the appropriate distribution networks to ensure that the product reaches the target customers. Local distribution networks can be a part of an effective coverage strategy as they provide access to customers in specific geographic areas. Therefore, the use of local distribution networks is identified under the coverage channel factor.

In the Context of Market Channels, the Use of Local