In the context of identifying specific consumer trends, ________ is not a product issue for international consumer marketers.
A) brand strategy
B) country-of-origin effect
C) quality
D) fitting the product to the culture
E) manufacturing

Question

Quizplus · Accepted Answer

Manufacturing is not a product issue for international consumer marketers. While manufacturers are responsible for producing the product, identifying and adapting to specific consumer trends falls under the responsibility of the marketer. The other options listed (brand strategy, country-of-origin effect, quality, and fitting the product to the culture) all directly relate to the product and its positioning in the international marketplace.

In the Context of Identifying Specific Consumer Trends, ________ Is