Using the Internet for relationship marketing involves integrating the customer database with websites to make the relationship targeted and personalised. Through doing this there are many benefits to be gained but which of the below is not an advantage?
A)Minimises breadth, depth and nature of relationship
B)Achieve mass customisation of the marketing messages
C)Targeting more effectively
D)Lower costs

Question

Quizplus · Accepted Answer

Minimising the breadth, depth, and nature of the relationship is not an advantage of using the Internet for relationship marketing. On the contrary, effective relationship marketing aims to enhance and deepen the relationship with the customer.

Using the Internet for Relationship Marketing Involves Integrating the Customer