Exposing two random samples of visitors to a web page to alternate versions of a web page in order to optimize website elements is an example of
A) a factorial design
B) a nonequivalent control group design
C) A/B testing
D) a completely randomized design

Question

Quizplus · Accepted Answer

A/B testing involves an experiment where traffic to a website is randomly redirected to two different versions of the website simultaneously,the current version and an alternate version.This method is widely used to optimize a variety of website elements.

Exposing Two Random Samples of Visitors to a Web Page