_______________ involves the ability to use a measured marketing phenomenon at one point in time to predict another marketing phenomenon at a future point.
A) Test-retest validity
B) Split half reliability
C) Predictive validity
D) Concurrent validity

Question

Quizplus · Accepted Answer

Predictive validity involves measures at two different points of time,whereas concurrent validity involves two measures at the same point in time.

_______________ Involves the Ability to Use a Measured Marketing Phenomenon