In evaluating the accuracy of secondary data,all of the following are important to consider except
A) the source of the data
B) the date the data were collected
C) the purpose of the publication of the data
D) general evidence regarding the quality of the data, such as research design
Correct Answer:
Verified
Q45: Marketing simulation involves
A) recognizing and recording relevant
Q46: A particularly thorny issue in marketing simulation
Q47: The most common source of marketing data
Q48: Syndicated data sources
A) are low-cost sources of
Q49: All of the following statements about focus
Q51: All of the following statements about experiments
Q52: In conducting marketing research,the first step in
Q53: The main source(s)of data for causal research
Q54: Once a course of action is selected
Q55: Case histories involve
A) recognizing and recording relevant
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