Which of the following is not an advantage of simulation over other data sources?
A) Development of the model is relatively simple and straightforward.
B) It allows evaluation of alternative marketing strategies.
C) Simulation can be conducted in complete secrecy.
D) It can be used as a training device within the organization.
E) Simulation encourages creativity since radical strategy changes can be evaluated.

Question

Quizplus · Accepted Answer

A major limitation of market simulation is the difficulty of developing a valid simulation model.

Which of the Following Is Not an Advantage of Simulation