RFM analysis is a complex technique which is difficult to implement.

Name: RFM analysis is a complex technique which is difficult to implement.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

RFM analysis is generally considered to be a straightforward and easy-to-implement analytical technique. It involves segmenting customers into groups based on their recency, frequency, and monetary value of purchases. However, the complexity of the analysis may vary depending on the size and complexity of the dataset being analyzed.

RFM Analysis Is a Complex Technique Which Is Difficult to Implement