Which theory would explain that if a person has insufficient information, they are likely to collect information about themselves by observing their external behaviors?
A)Bem's Self-perception theory
B)Festinger's Cognitive dissonance theory
C)Heider's Balance theory
D)Petty's Elaboration likelihood model

Question

Quizplus · Accepted Answer

This statement describes Bem's Self-perception theory.
Bem's Self-perception theory states that people observe their own behavior and conclude from their observations what must have caused their behavior. Festinger's Cognitive dissonance theory states that people feel discomfort when they have incompatible cognitions. Heider's Balance theory uses the principle of cognitive consistency to explain attitude change and Petty's Elaboration likelihood model explains how persuasion can occur.

Which Theory Would Explain That If a Person Has Insufficient