Abrabham Masslow proposed a hierarchy of needs that categorizes consumer motives in the purchasing cycle. Under this theory, what is the highest level of need that motivates a consumer to buy a particular brand, service, or product?

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Abraham Masslow proposed a hierarchy of needs that categorizes consumer motives in the purchasing cycle. Under this theory, self-fulfillment and enriching experiences are the highest level of need that motivates a consumer to buy a particular brand, service, or product.

Abrabham Masslow Proposed a Hierarchy of Needs That Categorizes Consumer